Controlled Budget: In PPC you can set the budget according to your needs. Moreover the set budget is not firm, it is rather flexible i.e. you can change it according to your needs.
Reaching Target Customers Is Easier: In PPC advertisement, you can place your ad at relevant pages and design it according to your target customers. This makes reaching the target easier.
Quicker Results: PPC can show results more quickly as compared to organic search. Depending upon a variety of factors, PPC campaign results are quickly noticeable.